Press and Marketing is a big undertaking for small business owners, you’re already no doubt swamped with the everyday runnings of your business, so setting aside more time to create a strategy, implement practices, build press relations, and write press releases can seem impossible. Not to mention ensuring your social media efforts are up to scratch! More and more is expected of businesses, it’s tough out there, but it’s important to be heard if not seen.

When your business has something to shout about it’s exciting; you’re excited, your team are excited, you want the world and it’s adorable dog to know about it. Short of promoting your news by shouting from the rooftop, how else can you get noticed? The answer, is getting the press involved.

Luckily for us, press marketing is no longer limited to a weekly newspaper. The realm of press is now branching out to radio, online news forums, e-news, podcasts, social media initiatives and profiles, community Facebook pages, the list goes on. And if none of these suit you, the marketing world is your oyster, initiate a brand spanking new way of promoting your business and company news! 

Working with press marketing is more creative than it’s ever been, which means the opportunities for exposure for your business are plenty. It’s an ever-evolving, and extremely fast-paced industry, so if you’re currently not embracing its potential, you could well (I’d argue definitely) be missing a trick. We’ve never been so marketed to and informed; if there’s something to know, it’s known. If your company is quiet on the press and marketing front, apart from your regular and loyal customers, it’s unlikely you’ll ever be noticed. 

Press doesn’t have to be ground-breaking news each and every time, it doesn’t have to be large and in charge. Working with Flossy Notes you’ll soon notice your business has lots to talk about without even trying too hard. Working in your business every day means it can be tough to see what’s exciting or interesting; you live and breathe your company, it’s the norm for you. But a different perspective can shine a light on what you do brilliantly, what’s exceptional about you, and what your audience may well be interested to learn.

Press success takes time; it’s about relationships, collaborations, and mutual understanding. Just because you’re invested in your business or venture doesn’t mean everyone else will be. Journalists are busy humans, communities are looking for ways in which to improve the lives of their people, not necessarily yours, and your audience has been exposed to at least 100 other stories today alone. 

Writing one press release and throwing it out there to a busy crowd may well get caught by someone, somewhere, if you’re lucky. What I can help you do is build a brand story, gathering a team of supporters ready for your next move and pleased to publicise it.